1. Market Status Insight

In recent years, domestically produced shot blasting machines have gained prominence in the international market, with export volumes experiencing rapid growth. The Southeast Asian market has been particularly prominent, accounting for over 60% of domestic shot blasting machine exports. This growth stems from the burgeoning manufacturing sector in Southeast Asia, including expansions in automotive production, shipbuilding, and steel structure construction. The surge in demand for metal surface treatment has elevated the market requirement for shot blasting machines as essential processing equipment.

1. Analysis of Cost-Effectiveness Advantages

(1) Significant Price Advantage

Compared to European and American brands, domestically produced shot blasting machines are generally priced 30% to 50% lower. This is primarily attributable to China’s mature manufacturing supply chain, which enables effective cost control from raw material procurement to component processing. For instance, regions like Shandong and Jiangsu host numerous foundries and machining enterprises, supplying high-quality yet cost-effective castings, motors, control systems, and other components for shot blasting machine production. Large-scale manufacturing further distributes costs, enabling domestic machines to excel in price competitiveness.

(2) Reliable Performance and Quality

Through years of technological development and accumulation, the performance and quality of domestic shot blasting machines have significantly improved, with some products approaching or matching the standards of their European and American counterparts. In terms of cleaning efficiency, certain domestic machines achieve comparable hourly processing capacities to European and American equipment by optimising shot blasting unit structures and increasing shot volume. Regarding surface treatment quality, precise control of blasting intensity enables workpiece surface roughness to meet Sa2.5–Sa3.0 standards, satisfying most industrial production requirements. For instance, Qingdao Huaqing Amour’s independently developed intelligent shot blasting system employs sensors to monitor workpiece surface conditions in real time, automatically adjusting blasting parameters to ensure stable and reliable treatment quality. This system has garnered high recognition from Southeast Asian clients in practical applications.

III. The Progressive Replacement of European and American Brands

(I) Market Share Growth Trends

Across multiple Southeast Asian nations, the market share of domestically produced shot blasting machines has risen annually. Taking Vietnam as an example, the market share of domestic machines stood at approximately 30% in 2020, increasing to 55% by 2025, thereby gradually squeezing the market space occupied by European and American brands. Within Thailand’s automotive manufacturing clusters, an increasing number of local vehicle manufacturers and component suppliers are abandoning high-priced European and American shot blasting machines in favour of more cost-effective domestic equipment. This shift has propelled the market share of domestic shot blasting machines from 40% in 2023 to the current 60%.

(2) Customer Feedback and Reputation Building

Numerous Southeast Asian clients report that domestically produced shot blasting machines not only have lower acquisition costs but also incur significantly reduced maintenance expenses compared to European and American brands. With ample domestic spare parts supply and rapid repair response times, equipment downtime is minimised, greatly safeguarding production continuity. For instance, an Indonesian steel structure enterprise found that after purchasing a domestic shot blasting machine, the ease of replacing wear parts reduced maintenance costs by 40% compared to their previous European and American equipment, while production efficiency increased by 30%. When expanding their production line, the company again selected domestic shot blasting machines and actively recommended them to other enterprises in the industry. Through word-of-mouth among customers, the brand recognition and market influence of domestic shot blasting machines continue to expand.